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Thank you for stepping up to be part of the solution by helping Americans find and participate in the Unify Challenge! It’s easy to help spread the word. This toolkit will give you the resources you need to make sure that your networks know about the Challenge and have the opportunity to participate.
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The Unify America logo is the instantly recognizable symbol and visual focal point of our brand.
The Unify America Wordmarks are variations on the layouts: Horizontal, Stacked and Round. Unify America may be shortened in certain contexts as “Unify” and “UA”. We do not have logos to support abbreviations.
The type family for Unify America is Filson Pro Bold and Asap. Filson Pro Bold is primarily used for headings and titles, while Asap Regular is used for body paragraphs and buttons.
Filson Pro Bold
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Asap Regular
abcdefghijklmnopqrstuvwxyz
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Primary colors are used in the Unify America logo and should also be used to attract attention to something of importance. For example, red is often used for primary CTAs and blue indicates something clickable.
Secondary colors are used to provide dimension to a design. Use this colors to complement primary colors and break up white space. For example, these colors can be used in data visualizations.
Dark greys are primarily used for copy and background colors.
Light greys are primarily used as background colors and for icons.
SUBJECT LINE: Will you join me? Unify Challenge
Hello,
I’m writing to you because you are the type of person who cares about our community and steps up to make it better. I recently learned about a program that’s happening across America, and wanted to share the opportunity to participate with you.
The program is called “The Unify Challenge” and it’s an innovative way to deal with how divided we’ve become. It invites Americans across the political spectrum to talk about issues that matter.
The Challenge is a one-on-one virtual conversation between folks who may have different political viewpoints or live in different parts of the state (or both). The conversation is guided and focuses on the top 10 issues that are important to Americans.
The Challenge dates are <insert dates>. To participate, you just pick one of those dates. It You join on an online platform similar to Zoom for about an hour at no cost. The nonprofits that run the program have been doing it with great success for the last few years. Over 90% of those who have taken the Unify Challenge would recommend it to others because it’s a good experience and way to do something about how needlessly divided we’ve become.
This is intended to be a model for other Americans to take on. Will you help out by participating with me? Please <link> to register and let me know when you’ve done so.
Cheers,
XXXX
SUBJECT LINE: Want to join me? The Unify Challenge
Hello,
I wanted to share a program with you that I recently learned about called “The Unify Challenge”. It is a one-on-one virtual conversation between folks who may have different political viewpoints or may be different from you in other ways. The conversation is guided and focuses on the top 10 issues that are important to Americans.
I wanted to share the opportunity to participate with you because you care about the future of democracy and step up to make it better.
To learn more and sign up, you can visit <insert link>
Cheers,
XXXX
SUBJECT LINE: Interested in The Unify Challenge?
Hello,
I recently came across a program called “The Unify Challenge” that pairs Americans across the political spectrum to talk about issues that matter. It’s a small but powerful way for everyday people to heal our national divide, so I thought you’d be interested.
Feel free to check out more information about it here <insert link>.
Cheers,
XXXX
The Unify Challenge is a live one-on-one online conversation (like Zoom) with another American who may live across the country and have a different outlook on things. The matched pairs talk through goals and issues that matter most in America from public safety and education to water and housing.
Political division stops things from getting done. We all care deeply for our loved ones and for America. This challenge is cutting through all of the divisive noise out there to bring people together around our common humanity, goals, and solutions. We’re strengthening our democracy one conversation at a time. And we’re setting an example for the rest of the country!
All Americans are welcome to participate.
<insert dates>LINK TO OUR NEW EVENTS PAGE
Our system tries to match folks who are political opposites first. Sometimes, people who are more politically aligned but are different geographically or demographically get matched. We have a special experience for those Challenge matches!
About an hour. Sometimes it takes less time… and sometimes partners go longer because they are so interested in the conversation.
About an hour. Sometimes it takes less time… and sometimes partners go longer because they are so interested in the conversation.
Participants will need a desktop or a laptop computer that they can use for a video call. The experience won’t work on a mobile phone. We walk everyone through everything — it’s easy.
We're a nonprofit, nonpartisan organization dedicated to helping communities bridge divides and solve problems.
We leverage interactive design, lessons from our country's founding, technology, and high quality information into a public engagement process called Unify Deliberation, built to involve community stakeholders to identify solutions and achieve a shared goal.
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Contact Carol Vederman, Engagement Manager at Unify America
Send an email
