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Gen Z: if you want to succeed at work, you need to start friction-maxxing

Michelle Sobel

Michelle Sobel

Jun 26, 2026

Jun 26, 2026

Gen Z: if you want to succeed at work, you need to start friction-maxxing
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Growing up in the 70s and 80s, life was full of friction. No GPS meant walking into the gas station to ask for directions. No contactless apps meant talking to someone behind the counter to order your food. And when you called a friend on the land line and their dad answered, you had about 30 seconds of awkward small talk before you got handed over. Nobody coached you through it. It was just Tuesday.

Gen Z, you didn’t get that. And before you skip past this, that is not a criticism. The world that was built for you is designed to eliminate every uncomfortable human moment before you even feel it.

But what nobody is telling you is that experiencing these small moments of friction is essential to your career success.

To read the rest and learn how students can still get this necessary skill practice, read the full article on Fortune.

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